Volume : IV, Issue : IV, April - 2015

Abstract :

 The purpose of this paper is to reveal the Marketing and HR issues in Hospitality Industry in this Competitive World. We 

live in a marketing world the hospitality industry is a several billion dollar industry that mostly depends on the availability 
of leisure time and disposable income. The hospitality industry is a oad category of fields within the service industry that 
includes lodging, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. 
A hospitality unit such as a restaurant, hotel, or even an amusement park consists of multiple groups such as facility 
maintenance, direct operations (servers, housekeepers, porters, kitchen workers, bartenders, management, marketing, and 
human resources etc.). In this Globalised World Hospitality Industry facing many issues relating to Marketing and Human 
Resources .Marketing in the fields of Hospitality is one of cutting edge and most challenging themes of recent years. 
Many Hotels, Restaurants, Airlines companies, are to be done an effective marketing in terms of Advertisements in the 
Business Magazine, Local Newspapers, Television Etc When you make a poor hire, it can have serious consequences on 
morale, turnover, even profitability. Take the time to do it right the first time. Sometimes this includes investing in a good 
assessment program, so that you really get to see what’s going on behind the façade. Most hotel ands do not invest in 
pre–employment assessments; they do not realize what this lack of knowledge is costing them. Particularly if you have lots 
of new hire turnover, the reason is often the lack of investment in this area, Meeting HR challenges will require some effort 
and focus. However, using some strategies and tactics, will be working smarter, not harder

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

, GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-2 | Issue-2 | February-2013

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