The Impact of Sport Tourism and Media Value Information in Economic Development of Indonesia: Case Study Banyuwangi District

Sufyan Suryana; Lilis Yuliati; Teguh Hadi Priyono

Volume : VIII, Issue : VI, June - 2019

The Impact of Sport Tourism and Media Value Information in Economic Development of Indonesia: Case Study Banyuwangi District

Sufyan Suryana, Lilis Yuliati, Teguh Hadi Priyono

Abstract :

Tourism development in Banyuwangi Regency is inseparable from the role of the media in promoting tourism in Banyuwangi, one of which is through media value. In addition, the media value exists because of various international events conducted by the Banyuwangi government in a series of Banyuwangi festival activities, one of which is Banyuwangi Sport Tourism. In addition, the development and development of tourism in an area will have an impact on the economy of the region. Therefore in this study the aim was to determine the relationship between Banyuwangi sport tourism and the economy of Banyuwangi and how the economic impact of the development of tourism in Banyuwangi district. This research was conducted in the period 2012–2018 in Banyuwangi Regency, East Java, Indonesia, using panel data from six sports tourism activities organized by the Banyuwangi Regency government. The analytical method used to answer the objectives of this study is the Panel Least Square (PLS) method. From the results of data analysis shows that the number of visitors has a significant positive impact on regional income in Banyuwangi. In addition, the role of media value in this case related to the news that contains events in Banyuwangi was able to attract tourists so that in addition to increasing the number of tourists also increased the income of the Banyuwangi region. The existence of sport tourism held in the last few years also has a multiplier effect on the performance of tourism supporting sub–sectors such as hotels, restaurants, entertainment, the number of kiosks, investments, the number of workers and others related to the tourism sector.