A STUDY OF FACTORS HAVING IMPACT ON IMPULSE BUYING BEHAVIOR FOR CHOCOLATES-WITH SPECIAL REFERENCE TO STUDENTS AGED BETWEEN 6 TO 13 YEARS IN INDORE CITY

Dr. Vishal Soni; Dr. Harish B. Bapat

Volume : III, Issue : XI, November - 2014

A STUDY OF FACTORS HAVING IMPACT ON IMPULSE BUYING BEHAVIOR FOR CHOCOLATES-WITH SPECIAL REFERENCE TO STUDENTS AGED BETWEEN 6 TO 13 YEARS IN INDORE CITY

Dr. Vishal Soni, Dr. Harish B. Bapat

Abstract :

Impulse purchase or impulse buying describes any purchase which a customer makes without making and planning in advance. This study is an attempt to find out the factors that have impact consumer impulse buying behavior for chocolates in Indore. The impact of various variables like discount offer, various scheme, festival season etc on consumer impulse buying behavior was analyzed. The study is based on the primary data collected Indore city with the help of structured questionnaire. Data analysis has been done using SPSS software. The statistical analysis method employed in this study is Reliability analysis. After the reliability analysis, Multiple regression was applied through SPSS.