A Study of the Factors Affecting Attitude of Consumers Towards Eco-Labeled Products

Volume : IV, Issue : IV, April - 2015

Faiz Hasan, Dr. Mohd. Afaqkhan

Eco–labelling is a way to provide consumers with credible and easily accessible information on the environmental

attributes of a product. The consumers around the world are found to have positive attitude towards eco–labelled

products. This study is conducted to determine the factors affecting the attitude of consumers towards eco–labelled

products in India. The data was collected from 375 students of Aligarh Muslim University, Aligarh with the help of structured close ended

questionnaire. The data collected was analysed using correlation. Social Influence and Perceived seriousness of environmental problems

correlate positively with the attitude of consumers towards eco–labelled products. It is recommended to the marketers of eco labelled product to

approach the consumers through their social groups.