Volume : IV, Issue : II, February - 2015

AWARENESS AND PERCEPTION OF CUSTOMERS TOWARDS SERVICES OF NEW GENERATION BANKS

M. Sekar, Dr. G. Prabakaran

Abstract :

Banking sector has been the key sector for the growth of a country from the time immemorial. The banks act as an intermediary between the people who have surplus funds and the people who need funds. The major functions of banks include collecting deposits and lending loans to the customers. Banking sector has witnessed several dimensions since independence of the country. The first phase of nationalization of banks took place in 1969. During that phase, 14 banks were nationalized. During the year 1980, six more banks were nationalized in the second phase. However, economic reforms initiated in India during 1991 have opened the gates for the private players. The entry of private banks has given a new avatar for banking sector. The banks entered during the post reform period have been termed as new generation banks. For the purpose of the present study, ICICI, HDFC and AXIS banks have been considered. The awareness and perception of customers towards the services rendered by these new generation banks have been discussed in this paper.

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

M. SEKAR,Dr. G. PRABAKARAN AWARENESS AND PERCEPTION OF CUSTOMERS TOWARDS SERVICES OF NEW GENERATION BANKS Global Journal For Research Analysis, Vol: 4, Issue: 2 February 2015

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