Volume : IV, Issue : III, March - 2015

BRAND PREFERENCE AND DOMESTIC CONSUMPTION OF AAVIN MILK IN TIRUPUR DISTRICT

Thiyagaraj. V,

Abstract :

 In today’s highly informed, competitive and saturated market, a key to success of any business depends on knowing 

consumer and his consumption patterns and recognizing and understanding factors influencing his decision–making 
for the purpose of developing an attractive offer of products, supporting services, communication means and other 
marketing tools that would fit like a glue to customer’s needs. In today’s world of growing competition where there are numerous ands selling 
the same products, consumers have an abundant number of choices and many diverse factors influence their buying behavior. This study is 
based on Descriptive study and the statistical tools used are Percentage &Chi – Square Analysis.This study made an attempt to find the factors 
affecting consumer’s buying behavior, with the focus on aavin milk in Tirupur District. 

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

THIYAGARAJ.V, Brand Preference and Domestic Consumption of Aavin Milk in Tirupur District Global Journal For Research Analysis, Vol: 4, Issue: 3 March 2015


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