Volume : VII, Issue : III, March - 2018

CONSUMER INTENTION FOR ONLINE FASHION PRODUCTS BASED ON USER-GENERATED CONTENT

Dr. G. Rekha, R. Jayasathya

Abstract :

 

A consumer review is a review of a product or service made by a consumer who has purchased the product or service. Consumer reviews are a form of consumer feedback on electronic commerce and online shopping sites. Fashion product is a popular style or practice and classified into various categories according to their online shopping experience especially in clothing, footwear, accessories, makeup or furniture.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Dr.G.Rekha, R.Jayasathya, CONSUMER INTENTION FOR ONLINE FASHION PRODUCTS BASED ON USER-GENERATED CONTENT, GLOBAL JOURNAL FOR RESEARCH ANALYSIS : VOLUME-7, ISSUE-3, MARCH-2018

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