CONSUMERS� PERCEPTION TOWARDS INSTANT COOKING FOOD PRODUCTS IN MUMBAI CITY

Vare Rajendra Bansilal; Dr.S.Rajendran

Volume : VI, Issue : II, February - 2017

CONSUMERS� PERCEPTION TOWARDS INSTANT COOKING FOOD PRODUCTS IN MUMBAI CITY

Vare Rajendra Bansilal, Dr. S. Rajendran

Abstract :

The rural consumer enquiries more about the price and quality of the products before taking final decision to buy it. They also take into accounts the prospective use and utility out of the transaction they would make. There may be rural consumers with unique personalities but mostly rural consumer�s prefer to experiment and buy a particular product, especially, the products like computer note pads, palm top consumer electronic goods etc. Some rural consumers� may be of domestic type with rigid behaviour pattern. They will remain stick to their special choice of and. It is difficult to canvass are persuade then to buy a new product