Crm and Information Technology

KVSN Jawahar Babu

Volume : I, Issue : II, July - 2012

Crm and Information Technology

Kvsn Jawahar Babu

Abstract :

Abstract: Customer relationship management (CRM) is a widely–implemented strategy for managing a company�s interactions with customers, clients and sales prospects. Information Technology (IT) and CRM have three key elements, namely Customer Touch Points, Applications, and Data Stores. The Customer Life Cycle (CLC) focuses upon the creation of and delivery of lifetime value to the customer i.e. looks at the products or services that customers NEED throughout their lives. Innovative IT – is exactly that – Information Technology must be up–to–date. It should be efficient, speedy and focus upon the needs of customers. The future of CRM is in simplied, low–cost, high–tech implementations, all in an attempt to make CRM systems more flexible and accessible to small businesses as well as large corporations. Whilst IT and/or software are not the entire story for CRM, it is vital to its success.