Volume : V, Issue : III, March - 2016

CUSTOMER PERCEPTION TOWARDS E-BANKING SERVICES

J. Mounika Reddy, Dr. A. Prabhu Kumar

Abstract :

 In today‘s demanding world, everybody needs instant banking solutions for a better lifestyle. Banks are playing a major role on making the customer to be more friendly with their services by including E-banking services in order to meet the customer demands and also to make use of the customers time in a more valuable way . E-banking is allowing the customers to conduct financial transactions on a secure way through website operated by their retail or virtual bank, credit union or building society. In the current scenario, almost every bank in India has the E-banking facilities.The purpose of this paper is to determine the customer’s satisfaction toward the e-banking services. The result of the study clearly shows the usage of E-services differs according to different demographic factors like age and income levels of the customers. Finally, this study will help the bankers to understand the customers need in a better way.

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

J.MOUNIKA REDDY, DR.A.PRABHU KUMAR CUSTOMER PERCEPTION TOWARDS E-BANKING SERVICES Global Journal For Research Analysis, Vol: 5, Issue : 3 March 2016

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