Volume : V, Issue : VII, July - 2016
CUSTOMER RELATIONSHIP MANAGEMENT– A CONCEPTUAL FRAMEWORK
Dr T. Narayanamma
Abstract :
Customer Relationship Management is based on the principles of relationship marketing, so a ief review of the relationship marketing is helpful for understanding the evolution of CRM. Until the early 1980s, most of the marketers focused on the acquisition of customers by attempting to develop a better marketing mix than the competition-the marketing mix being the blending of optimal product, place, promotion, and price for the targeted market segment (the 4p’s).
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DOI : https://www.doi.org/10.36106/gjra
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Dr T.Narayanamma CUSTOMER RELATIONSHIP MANAGEMENT– A CONCEPTUAL FRAMEWORK Global Journal For Research Analysis, Volume : 5 | Issue : 7|July 2016
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Dr T.Narayanamma CUSTOMER RELATIONSHIP MANAGEMENT– A CONCEPTUAL FRAMEWORK Global Journal For Research Analysis, Volume : 5 | Issue : 7|July 2016