Volume : IV, Issue : IV, April - 2015

Folk Media as a Mode of Communication in the Development of Rural Areas

Yathish. L. Kodavath

Abstract :

 Folk media have been recognized as Grass root media. The effectiveness of traditional media in changing negative 

social and reproductive health behaviors in rural India is clear. Rural India is endowed with rich, popular means of 
communication, including traditional or folk songs, proverbs, storytelling, dancing, drama, poetry recital, arts and 
crafts. These popular media are used for such purposes as recreation, entertainment, ritual, ceremonies, communication (information), and 
religion. Furthermore, we believe that traditional media can be accommodated by contemporary theories of communication, education, and 
behavior change. he flexibility and participatory nature of folk media render any predetermined evaluation strategies almost inapplicable

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Yathish.L.Kodavath Folk Media as a Mode of Communication in the Development of Rural Areas Global Journal For Research Analysis, Vol: 4, Issue: 4 April 2015


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