Impact of Cultural Factors on Brand Loyalty of Rural Buyers  towards Bath Soap (A case study of Chittoor district in Andhra Pradesh)

C. Saradamma; Dr. Mamilla Rajasekhar

Volume : I, Issue : V, October - 2012

Impact of Cultural Factors on Brand Loyalty of Rural Buyers towards Bath Soap (A case study of Chittoor district in Andhra Pradesh)

C. Saradamma, Dr. Mamilla Rajasekhar

Abstract :

The Indian rural market offers a big attraction to marketers. Brand loyalty is an important component of enterprise marketing strategy and it is a major requisite to foster ands� assets. The development of a and name entails a complex structure which must be understood in order to build a strong and. This study aims to analyze the impact of cultural factors on and loyalty of rural buyers towards bath soap. The result of the study highlights the family relations, family prestige and quality of the ands, self– attention, cultural practices, and other cues. It can be concluded that the ands are successful because people prefer them to ordinary products.