Volume : VI, Issue : VIII, August - 2017

Influence of the type of breastfeeding in the growth and morbidity of children up to 6 months of age

Maria Suzana, B. Maguele, Joaquim, R. Brandao

Abstract :

  In last few years, online shopping has become a prevalent part of the widespread consumer’s shopping experience. The consumer now has the facility to purchase anything online. And it also has transformed the shopping behavior of the consumers. So, it becomes essential for the retailers to boost shopping experience of the customers by well-organized transaction and eye-catching website. Achieving proficient online retail business depends on high quality websites which are favored by prospective customers. Assessing e-commerce websites quality can be considered as a multi criteria decision making problem because of its complex structure including qualitative and quantitative factors.

The purpose of this study is to find out the key factors that affect the success of online retail business and to evaluate ecommerce websites based on web related attributes. In this empirical study a set of criteria and factors are presented being considered relevant for e-commerce evaluation are used. A ranking algorithm is proposed, based on AHP technique to judge the effectiveness of e-commerce websites. The proposed methodology is applied on some famous Indian’s E-commerce websites to judge their effectiveness on customers’ experience.

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

Cite This Article:

Vineeta, H. K. Dangi, Evaluation of E-commerce Websites Using AHP Decision Making Process, GLOBAL JOURNAL FOR RESEARCH ANALYSIS : VOLUME-6, ISSUE-8, AUGUST-2017

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