SEGMENTING SHOPPING TOURISM MARKET-AN OVERVIEW OF ANALYTICAL TECHNIQUES AND MODELS

MOHAMED ALI SHARAFUDDIN

Volume : IV, Issue : III, March - 2015

SEGMENTING SHOPPING TOURISM MARKET-AN OVERVIEW OF ANALYTICAL TECHNIQUES AND MODELS

Mohamed Ali Sharafuddin

Abstract :

<p>&nbsp;This paper discusses about the analytical techniques and models that can be used for shopping tourism market.&nbsp;</p> <div>This theoretical research attempts to study previous researches as well as the models used by marketing research&nbsp;</div> <div>organizations for effective segmentation. The primary purpose of the study is to identify the appropriate models for&nbsp;</div> <div>segmenting shopping tourism market. The data has been collected from the secondary sources from databases, reputed journals, textbooks,&nbsp;</div> <div>websites, etc. It helps to understand the analytical techniques and models used for market segmentation based on the research issue. Mostly&nbsp;</div> <div>these analytical models are used for psychographic segmentation, to understand the behavioral attitude of the shopper. Hence the study&nbsp;</div> <div>highlights the sequential hierarchy procedure for carrying out market segmentation based on the behavioral pattern of the tourists. Further it&nbsp;</div> <div>provides the scope of each technique for effective segmentation.</div>