Volume : XV, Issue : IV, April - 2026

The Mediating Role Of Trust Between Social Media Advertisements And Consumer Purchase Intention: An Empirical Study

Dr. Kandula Salaiah, Dr S. Subrahmanyam, Dr Praveen Kumar Reddy, Prof. Kankipati Srinivasa Rao

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra/4107970  

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THE MEDIATING ROLE OF TRUST BETWEEN SOCIAL MEDIA ADVERTISEMENTS AND CONSUMER PURCHASE INTENTION: AN EMPIRICAL STUDY, Dr. Kandula Salaiah, Dr S. Subrahmanyam, Dr Praveen Kumar Reddy, Prof. Kankipati Srinivasa Rao GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-15 | Issue-4 | April-2026

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