Volume : XV, Issue : V, May - 2026

The Role Of Social Media Influencers’ Credibility And Parasocial Interaction In Shaping Destination Image And Travel Intention

Sudhir Bhatia, Prof. Harbhajan Bansal

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Article: Download PDF    DOI : https://www.doi.org/10.36106/gjra  

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THE ROLE OF SOCIAL MEDIA INFLUENCERS’ CREDIBILITY AND PARASOCIAL INTERACTION IN SHAPING DESTINATION IMAGE AND TRAVEL INTENTION, Sudhir Bhatia, Prof. Harbhajan Bansal GLOBAL JOURNAL FOR RESEARCH ANALYSIS : Volume-15 | Issue-5 | May-2026

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