The Study of Direct Selling Management Strategies and Consumer Behavior an Example of the Companies in India

Manish Singh Sengar; Dr. Piyush Kant Srivastava; Rajesh Dubey

Volume : III, Issue : VI, June - 2014

The Study of Direct Selling Management Strategies and Consumer Behavior an Example of the Companies in India

Manish Singh Sengar, Dr. Piyush Kant Srivastava, Rajesh Dubey

Abstract :

Concern for decentralized planning with people�s participation in India is as old as planning itself. The first Plan document is eloquent on it and has emphasized that planning from below with people�s participation helps efficient utilization of resources and more equitable distribution of benefits. However, the attempt for decentralized planning was sporadic. Decentralized planning received increased attention with the 73rd and 74th constitutional amendments which made planning a mandatory function of local bodies. The democratic base widened after 1993 enabling horizontal planning and implementation. Planning now is done at many layers of government – Centre, State, district, block, village, and municipality. Thus, now we practice multi–level planning. Local bodies at sub–State level come under the decentralized multi–level planning framework