Volume : VIII, Issue : VII, July - 2019

A BIRD VIEW ON USERS‘ AWARENESS TOWARDS FAST MOOVING CONSUMER GOODS

Dr. K. Senthilkumar, K. Chandra

Abstract :

Marketing is so much more than creating a catchy phrase or a jingle people will sing for days. Understanding consumer behavior is a vital aspect of marketing. Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company. It is critical to understand consumer behavior to know how potential customers will respond to a new product or service. It also helps companies identify opportunities that are not currently met. People have always been fashion conscious and of late, that consciousness is gaining momentum in all walks of life. Every FMCG industry in India has development potential, which will be shaped by shifting consumer expenditure and behaviour. Richer family will drive growth in optional products while the rest of the residents emace essentials. This iefing looks at the FMCG landscape at present and in the future, highlighting the trends and drivers that players in India need to be aware of. The present study aimed to know the user’s awareness towards FMCG products in Erode district.

Keywords :

Product   Customer   FMCG   Expenditure   Behaviour.  

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

A BIRD VIEW ON USERS' AWARENESS TOWARDS FAST MOOVING CONSUMER GOODS, Dr.K.Senthilkumar, K.Chandra PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-7 | July-2019


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