Volume : VII, Issue : X, October - 2018

A COMPARATIVE STUDY ON ONLINE MARKETING AND TRADITIONAL MARKETING

Karthikeyan. B

Abstract :

Online shopping is concerned with e–commerce. The act of purchasing products or services over the internet is known as online shopping. Despite the advent of online shopping, the traditional shopping still prevails. But there has been a controversy as to which is better in comparison which the researcher himself has not been able to find. The survey, thus, conducted shows that people are not likely to use it every time but only prefer it sometime. The dilate is still on the pros and cons ofonline shopping, type of e–commerce threats that society poses using online shopping and also its advantages over traditional Shopping.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

KARTHIKEYAN.B, A COMPARATIVE STUDY ON ONLINE MARKETING AND TRADITIONAL MARKETING, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-10 | October-2018

Number of Downloads : 394

References :