A COMPARATIVE STUDY ON THE IMPACT OF NEW MEDIA IN THE MOVIE VIEWING HABITS OF YOUTH AND MIDDLE AGE

GAYATHRI BAIJU

Volume : VII, Issue : I, January - 2018

A COMPARATIVE STUDY ON THE IMPACT OF NEW MEDIA IN THE MOVIE VIEWING HABITS OF YOUTH AND MIDDLE AGE

Gayathri Baiju

Abstract :

Film is the best way for shå ideas. It is a powerful medium of telling story about original life or events. Films are the mixture of audio–visual model of communications. It is a form of entertainment and so it inevitably pays attention to its intended audience. Films combine visuals, movements, theatre, music all in one. Therefore, it has the magical power to communicate effectively and create impact which can never be created by any other media. It is due to these characteristics of film that masses from all levels are attracted to go to cinema. Film is a means of creative expression. It enhances the functions of mass media such as entertainment, information, education etc.