Volume : II, Issue : VII, July - 2013
A Study of Impulsive Buying Behavior towards Private Label Brands at Organized Retail Stores: A Multivariate Analysis
Debasis Bhattacharya, Shuvendu Dey
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DOI : https://www.doi.org/10.36106/paripex
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A STUDY OF IMPULSIVE BUYING BEHAVIOR TOWARDS PRIVATE LABEL BRANDS AT ORGANIZED RETAIL STORES: A MULTIVARIATE ANALYSIS, Debasis Bhattacharya, Shuvendu Dey PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-2 | Issue-7 | July-2013
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A STUDY OF IMPULSIVE BUYING BEHAVIOR TOWARDS PRIVATE LABEL BRANDS AT ORGANIZED RETAIL STORES: A MULTIVARIATE ANALYSIS, Debasis Bhattacharya, Shuvendu Dey PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-2 | Issue-7 | July-2013