Volume : VIII, Issue : VII, July - 2019

A study of Small Individual Investors Behavior in Stock Market of India

Shilpa Uppal

Abstract :

In this modern age, money plays an important role in one’s life. An individual invest their small saving to overcome future problems. Investment is the commitment of the funds which have been saved from current consumption with the intension of rewards in future. Individual savings are invested in assets depending on their risk and return demands, safety of money, Liquidity etc. The investors play a very vital role in the stock market as they share a huge amount of saving in the country. The Regulatory body of the stock market (SEBI) can never ignore the attitude of individual investors. This study is conducted with the intention to understand the behavior of individual investors in the stock market, specially their behavior and approaches with respect to the stork market. A survey is conducted to collect data relating to the above subject. Respondent were classified into different category like income, profession and age. Primary data is collected from a sample of 50 investors of Ahmadabad state Gujarat, India. The study also focus on the investment behavior of individual investors such as their awareness level, duration of investments ect.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

A STUDY OF SMALL INDIVIDUAL INVESTORS BEHAVIOR IN STOCK MARKET OF INDIA, Shilpa Uppal PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-7 | July-2019

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