Volume : VIII, Issue : V, May - 2019

A STUDY ON CONSUMER BEHAVIOR IN SHOPPING MALL WITH SPECIAL REFERENCE TO COIMBATORE CITY

Ms. E. Karthika

Abstract :

Shopping was no longer limited to a mere buying activity. It has become synonymous with splurging time and money. People simply go about roaming through the shopping mall in order to peep through the window of the shop and often ending up buying something the like. The consumers desire a combination of comfort and suitability which the shopping malls cater to and so this format of shopping has become so popular all over the world, and especially so in India. The provision of various services by shopping mall is common today. It is bubbling with retailing activities. Due to various modern infrastructure facilities and job opportunities, people from other parts of the state migrate to India

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

A STUDY ON CONSUMER BEHAVIOR IN SHOPPING MALL WITH SPECIAL REFERENCE TO COIMBATORE CITY, Ms.E.Karthika PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-5 | May-2019

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