Volume : VIII, Issue : VII, July - 2019

A STUDY ON CONSUMER PERCEPTION TOWARDS SMART PHONE

Vishnu M. M, R. Sarojadevi, S. Harikaran

Abstract :

The perception of consumers toward smart phone is increasingly as a focus of marketing research. In particular, consumer’s behavior in smart phone industry, from adoption motivation to post–usage behavior it has become a major focus of research in the field of marketing, especially within consumer perception. The results of the research confirm that regulatory focus has an influence on consumer perception towards Smart phone purchase decision by affecting their perception, motivation and lifestyle. As, India is one of the fastest growing economies in the world, the smart phone industry in India is growing very fast and for consumer’s in market smart phone has become essential parts of personal and business life. There is a continuous increase in disposable income; there has been a major shift in the attitude and aspirations of the consumers. This research is to analyses the external and internal factors which are influencing in a consumer in purchasing a smart phone. The research also focuses on consumer attitude for smart phone and influence of and on consumers in buying decisions. The recent growth of smart phone usage is an observable fact that crosses all age and gender boundaries. Hence, this research explores through quantitative analysis some of the key factors believed to affect consumer’s attitudes and perception towards smart phone purchase

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

A STUDY ON CONSUMER PERCEPTION TOWARDS SMART PHONE, VISHNU M.M, R.SAROJADEVI, S.HARIKARAN PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-7 | July-2019

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