Volume : VIII, Issue : VII, July - 2019

A STUDY ON CONSUMER PREFERENCES TOWARDS ONLINE SHOPPING IN COIMBATORE CITY

Mrs. P. Vasanthi, Mrs. S. Barathi

Abstract :

The present study was undertaken to identify the preference level of consumers in online shopping. Convenience sampling method was used to select sample size of 50 in Coimbatore city. The result show that the most of the redpondents are fenalel, mos of them come under the age group of 19–25 years.Most of the redpondents are aware of online shopping through newspapers. The customers prefer Amazon as their favourite online shopping website. Noticeable problem faced by the online shopping customer were digital payment

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Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

A STUDY ON CONSUMER PREFERENCES TOWARDS ONLINE SHOPPING IN COIMBATORE CITY, Mrs.P.Vasanthi, Mrs.S.Barathi PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-7 | July-2019


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