A STUDY ON CONSUMER SATISFACTION TOWARDS RETAIL PETROLEUM OUTLET SERIVCES IN COIMBATORE CITY

Dr.N.Priyadharshini; Ms.S.Divya

Volume : VIII, Issue : V, May - 2019

A STUDY ON CONSUMER SATISFACTION TOWARDS RETAIL PETROLEUM OUTLET SERIVCES IN COIMBATORE CITY

Dr. N. Priyadharshini, Ms. S. Divya

Abstract :

The present study is undertaken to identify the consuming behavior of the consumer in petrol retail outlets, to identify the level of important given by the consumers to various services in petrol retail outlets, to analyze the services used by the consumers in petrol retail outlets. Convenience sampling method was used to select the sample size of 50 in Coimbatore city. The results show that most of the respondents are male, most of the respondents are come under the age group of 16–25 and 26–35 years, most of the respondents are fueling same petroleum retail outlets, most of the respondents are preferring to fueling in ICOL. The respondent give importance for preferring restroom service, air pressure checking and are using this service regularly in petrol outlets.