Volume : VII, Issue : VIII, August - 2018

A STUDY ON CUSTOMER SATISFACTION TOWARDS GREEN PRODUCTS IN ERODE DISTRICT

Dr. P. Mohanraj, Mr. S. Rajesh

Abstract :

Satisfaction towards green products asacomparisonbetweenexpectationandwhatistrulyobtainedbycustomers. For this, the researcher was selected 100 customers who were using green products atleast six months in Erode district of Tamilnadu. A structured questionnaire was framed and collected their opinion towards satisfaction in using the green products by using convenience sampling method. The collected details were subdued into tables by using simple Percentage Analysis, Mean Score analysis and Chi–Square Test. The results found that middle aged (41–50) post graduate male business people have perceived high level of satisfaction towards green products in the study area. Further, it could be found from the analysis that majority of the respondents are satisfied with Available of the Green products in the market, Durability of the product and Offers and discounts of the green products.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

Dr.P.Mohanraj, Mr.S.Rajesh, A STUDY ON CUSTOMER SATISFACTION TOWARDS GREEN PRODUCTS IN ERODE DISTRICT, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-8 | August-2018

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