A STUDY ON CUSTOMER SATISFACTION TOWARDS HERO BIKES WITH REFERENCE TO JABALPUR DISTRICT, M.P.

Saif Ul Haque; Dr. C. P. Gujar

Volume : VIII, Issue : X, October - 2019

A STUDY ON CUSTOMER SATISFACTION TOWARDS HERO BIKES WITH REFERENCE TO JABALPUR DISTRICT, M.P.

Saif Ul Haque, Dr. C. P. Gujar

Abstract :

This study has been carried out in Jabalpur district and 150 responses of the respondents are taken for the analysis. A self structured questionnaire has been constructed and distributed among the users of Hero bikes. Convenience sampling method has been adopted for collection of data in primary data collection. Male and female both have been participated in the study and male percentage were higher than that of female. Appropriate statistical tools applied in this study. Customer make their purchasing decision of two wheelers by evaluating of price, mileage, style, pickup, availability of spare parts and servicing at Hero’s authorized service center etc. In this analysis majority of the respondents were satisfied with the attributes of Hero bikes, whereas the and image of the Hero MotoCorp Ltd. Has been the most influential factor that attract the customers.