Volume : VIII, Issue : IV, April - 2019

A STUDY ON ONLINE SHOPPING BEHAVIOUR OF WOMEN LECTURERS IN EDAPPADI TOWN

Dr. T. Senthamil Selvi

Abstract :

Women lecturers are playing an important role in online shopping. The ever–increasing use of the internet provides a developing prospect for E–marketers. Now a days increasing habit of mobiles e–commerce has came into sight as a sales channel and is growing swiftly in our country. Because of the elevated growth rate many business firms started their business online. This study is about online shopping behaviour of Women Lecturers towards online shopping. The largest benefit of shopping online is the convenience factor along with lower price and availability of product which are not available in their nearby areas. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumer’s behavior towards online shopping. Finally, the recommendations are presented in this research may help foster growth of online retailing in future.

Keywords :

Online shopping   E–commerce   Behavior  

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

A STUDY ON ONLINE SHOPPING BEHAVIOUR OF WOMEN LECTURERS IN EDAPPADI TOWN, Dr. T. Senthamil Selvi PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-4 | April-2019


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