Am I ageing? Perception & Attitude study towards Anti ageing products with special reference to Olay Total Effect 7 in 1.

Dr. Mangesh Kasbekar

Volume : VIII, Issue : I, January - 2019

Am I ageing? Perception & Attitude study towards Anti ageing products with special reference to Olay Total Effect 7 in 1.

Dr. Mangesh Kasbekar

Abstract :

Looking forever young has never been as important as it is today when people live longer and healthier and want their appearance to reflect the vital state of their mind and health. Also, the changes both in lifestyle and grooming practices are occurring among consumers all over the world attempting to fight against the signs of aging and minimize its visible effects. The sole purpose of this research has been to gauge the attitude and perception amongst the minds of women aged 25–60, residing in Nashik with respect to anti ageing products. This paper conducts a dip stick survey on perception and attitude which forms an integral part of consumer buying behaviour towards anti ageing products.