Volume : II, Issue : III, March - 2013

An indicative Assessment on the Respondents Viewing Habits of Advertisements in TV and its Exploratory Impact on the Purchase Decision

Dr. K. Pongiannan

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Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

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AN INDICATIVE ASSESSMENT ON THE RESPONDENTS VIEWING HABITS OF ADVERTISEMENTS IN TV AND ITS EXPLORATORY IMPACT ON THE PURCHASE DECISION, Dr. K. Pongiannan PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-2 | Issue-3 | March-2013


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