Volume : VII, Issue : XII, December - 2018

ANALYSING CONSUMER DECISION MAKING PROCESS IN LIFE INSURANCE SERVICES

Dr. C. Vellaichamy, C. Raman

Abstract :

 Customer contentment is the awareness of customers on the service whether that service has met his needs and potential. The quality of service, personal demographic and psychological factors, perception of equity and fairness, price, product quality, situational factors, and attributions for service success or failure are the factors that influence the customer satisfaction. This research paper will determine the attributes which influence consumer decision making process while opting for any tax saving instrument or financial instruments like life insurance depending upon its flexibility, reliability of and, liquidity and many other features.   The descriptive survey with the research articles it ings to the fore that the Life insurance has been preferred as depending on the services offered by the insurance companies like number of product, knowledge of customer (via KYC), timely issuance of policies and after–sales services before and after claim. By understanding financial services customer can improve business for companies on the basis of better service received. The insurance firms strive to identify customer requirements and develop strategies that allow them to meet or beat the service level provided by their competitors.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

ANALYSING CONSUMER DECISION MAKING PROCESS IN LIFE INSURANCE SERVICES , Dr. C. VELLAICHAMY, C.RAMAN , PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-12 | December-2018

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