Volume : IV, Issue : XI, November - 2015

AWARENESS OF GREEN MARKETING IN SMEs OF KANPUR

Dr. Neeraj Kumar Singh, Maira Singh

Abstract :

With the rapid change in the consumer behavior resulting from the green movement towards the sustainability of the environment, the green power products will replace the traditional power products considering the environmental benefits. Manufacturers, marketers and consumers are becoming increasingly sensitive to the need for switch in to green products and services. Many big and large scale business organizations have started implementing green marketing in India. This paper tries to find out the awareness of green marketing and practices used by the small and medium scale manufacturers in Kanpur city and its suburb, (India). this paper also explores whether eco–labeling is popular in SMEs. This paper tries to study the awareness of green marketing and role of green marketing strategies in small scale and medium scale manufacturer’s .This paper also through light on how these small and medium scale manufacturers can enhance the practices in their units.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

Dr. Neeraj Kumar Singh, Maira Singh Awareness of Green Marketing in Smes of Kanpur Paripex-Indian Journal Of Research, Vol: 4, Issue : 11 November 2015


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