Volume : VIII, Issue : IV, April - 2019

CONSUMER ATTITUDES TOWARDS USHA SEWING MACHINES IN MAYILADUTHURAI

S. Rajeswari

Abstract :

This paper examines the effects of various factors such as demographic variable, post purchase satisfaction, and preference etc, in buying sewing machines. Understanding the buying behavior of the target market is the essential task of marketer. This study is based on both the primary and secondary data.

Keywords :

Sewing Machines   buying behavior  

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

CONSUMER ATTITUDES TOWARDS USHA SEWING MACHINES IN MAYILADUTHURAI, S. RAJESWARI PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-4 | April-2019


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