CONSUMER PERCEPTION TOWARDS ORGANIC PRODUCTS IN TIRUCHIRAPPALLI CORPORATION

Ms. R. Ayswarya; Dr. S.Vasanthi

Volume : VII, Issue : III, March - 2018

CONSUMER PERCEPTION TOWARDS ORGANIC PRODUCTS IN TIRUCHIRAPPALLI CORPORATION

Ms. R. Ayswarya, Dr. S. Vasanthi

Abstract :

Organic farming has been widespread since agriculture was first conceived. However, the organic market trend is gaining importance in India. The demand for eco– friendly products and health concern products such as organic products has been increasing nowadays. Thus, this paper analyzes the perception towards organic products in Tiruchirappalli Corporation. This research is descriptive in nature. Stratified simple random sampling technique has been used and hundred respondents were surveyed by using a well structured questionnaire. The findings of the study show that most of the respondents (58per cent) are in the age group between 31–60 years, more than half of the respondents (62per cent) are female, majority of the respondents (67per cent) is doing business/ employed, most of the respondents (69per cent) make their purchase of organic products within 1 year. Therefore consumer’s perception towards organic products is due to the eco friendly nature and health benefits.