CONSUMER SATISFACTION TOWARDS MOBILE PHONE BRANDS: AN INNOVATIVE STUDY WITH REFERENCE TO COIMBATORE CITY

Dr. G.SATHIYAMOORTHY

Volume : VIII, Issue : I, January - 2019

CONSUMER SATISFACTION TOWARDS MOBILE PHONE BRANDS: AN INNOVATIVE STUDY WITH REFERENCE TO COIMBATORE CITY

Dr. G. Sathiyamoorthy

Abstract :

Customer satisfaction is the feelings of pleasure and disappointments resulting from the comparison of products, perceived performance or outcomes in relation to the person’s prior expectations. The satisfaction is the level of a person’s felt state resulting from compå a products perceived performance in relation to the person’s expectation. Mobile phone is a boon to the society in technology development. Mobile phones are a part of human life in the present scenario. This study is conducted upon the way by which the consumers are satisfied towards various mobile phone ands and the factors that influence them to prefer a particular and of mobile phone in the market. Sampling method applied in the study is Convenient Sampling technique with 250 respondents by providing structured questionnaire. The study analysis about the age group and the opinion on the satisfaction of the users. The entire data is collected among the ultimate consumers in the area of Coimbatore city. Statistical tools used in the study are Percentage Analysis and Chi Square Analysis