Volume : VII, Issue : XII, December - 2018

CONSUMER SATISFACTION TOWARDS MOBILE PHONE HANDSET IN COIMBATORE CITY

Karthikeyan. B

Abstract :

 

There will be more mobile phones then the people in India by the year 2020. The inflow of many mobile manufacturers offering mobile phones at considerable lower prices has made it possible in India to afford a mobile phone virtually by anybody. In recent years, the demand for mobile phones is increasing. There are many players in the mobile phone industry. Though cell phone industry has its origin in the recent past, the growth has been excellent. To market their services, every company is adding many new features. Day by day, many new competitors enter the market with new attractive schemes, provide additional facilities, add new features to existing ones, reduce the charges her incoming and outgoing calls, introduce varieties of handsets, models a healthy competition that benefits the users. The researcher has concentrated on the consumer level of satisfaction of mobile phone handsets and their prior usage by the consumers in and around Coimbatore city. The purpose of the research is to benefit the ultimate consumers to reach the desired preferred handsets. The sample number is 100 respondents and statistical tools applied are percentage analysis and average score analysis.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

CONSUMER SATISFACTION TOWARDS MOBILE PHONE HANDSET IN COIMBATORE CITY , KARTHIKEYAN.B , PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-12 | December-2018

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