Volume : VII, Issue : III, March - 2018

Consumers perception towards coffee - A study in TIRUNELVELI city

S. Ebenezer

Abstract :

 

Coffee is one of the most traded commodities in the world and India is the world’s sixth largest producer, accounting for over 4% of world coffee production (Coffee Consumption in India, 2008). As far as domestic demand for coffee is concerned, it is largely confined to the southern regions particularly the states of Tamil Nadu (Coffee Consumption in India on the Rise, 2005; Radhakrishnan and Reddy 2007). However, new trends are emerging with coffee being just a traditional South Indian drink to becoming a trendier beverage in India as a whole.

 

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

S.Ebenezer, Consumers perception towards coffee‾A study in TIRUNELVELI city, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-3 | March-2018


Number of Downloads : 373


References :