Volume : VIII, Issue : VII, July - 2019

Corporate Social Responsibility(CSR) In India

Vishika

Abstract :

CSR is a medium through which by which the companies interact with its stakeholders. It has reached a new hallmark and is not constrained to the charity and philanthropic acts only. Now it includes action to the social issues and effort towards the sustainable development of the business. It aims at the business strategies for good governance and development of the society and its people. The purpose of this paper to study the proper meaning and recent trend analysis and projections in CSR . Review of Literature: The pace of increase in knowledge moves towards rapid changes. It grows more and more than the passage of time. Therefore, a researcher has to be conscious about the changes and developments in the field of his/her study. For this purpose, the researcher has to survey the available literature like novels, reports, researches, books, articles, newspapers and journals in order to add knowledge in its study. Over the past decades, the concept of CSR has become an important concept in the study of researchers, scholars and industrialists etc. Windsor (2001), article examined the future of CSR or the relationship between business and society in long run. The researcher tried to find out that whether the organization and society will come closer to each other in future or not and what will be the changing phase of CSR. With the help of history or past trend of CSR, Caroll’s model analysis and in global context, the researcher found three emerging alternatives of CSR i.e. conception of responsibility, global corporate citizenship, stakeholder management practices. Moon (2004), paper examined the role of government in driving corporate social responsibility among the corporate. The study explained that the drivers of CSR are related with business and society. Business includes its reputation, corporation itself, employee’s relation knowledge, goals etc. further, the study cleared that government is driver of CSR by making this relationship true and fair through making through making policies and regulations. The study also embarked other’s country’s situation that how their government entered into businesses for driving CSR. Samuel O. Hartman (2011), article “Corporate social Responsibility in the food sector” in European review of agriculture economics journal, analyzed the importance of CSR in food sector, particularly those companies which have high and. CSR is an important part of these companies. But SME‟s are less capable in discharging their obligation towards society. Further, the research found that food sector always tries to improve the controlling and discharging its services towards consumers. Consumers also prefer those ands or food firms which give preference to CSR activities and provide good product and services. Agunis, glovas (2012), Paper entitled “what we know and don’t know about corporate social responsibility: A review and research agenda” in Journal of management, based on 588 journal articles and 102 books. The study provided a framework of CSR actions which affects external as well as internal stakeholders and outcomes of such actions. The paper also enhanced the knowledge regarding levels, forms of CSR; need to understand CSR with outcomes etc. further the researcher also suggested a framework of research design, data analysis and measurement for future research of CSR. Evolution of CSR in India: CSR is not a new concept in India. It starts gaining importance from 18th century. The forms of CSR have changed from time to time. • It started in the year 1800 approx. In the pre–industrialization period. At that time it is confines to the charity and philanthropy with the religion belief only. • From the year 1800–1924 in pre–industrialization era these activities were undertaken in the form of donations with social welfare objectives. • From year 1950–1980 at the time of industrialization CSR activities were taken in the form of responsible behavior with progressive approach. • From year 1980 till today in post–industrialization era CSR activities are being performed in various forms by keeping in view multi–stakeholders benefits. Objectives of the study:  To study the meaning of CSR.  To study the trend analysis of CSR in India.  To study the thematic priorities in CSR in India

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

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CORPORATE SOCIAL RESPONSIBILITY(CSR) IN INDIA, Vishika PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-7 | July-2019

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