Volume : VIII, Issue : VII, July - 2019

Corporate Social Responsibility (CSR)

Vishika

Abstract :

A business has a very deep impact on the society economically as well as socially. A big question today arises is that BUSINESS ORGANISATION IS FOR SOCIETY OR SOCIETY IS FOR BUSINESS ORGANISATION? Society is the super system and business organisation is the sub–part of this system. Every organization has financial objectives. In spite of financial objectives in the modern era, it becomes the responsibility of the business to serve the society, not only to deliver the standard products but also to improve them. To maintain a firm position in the market, an organisation must comply with the expectations of the society and should even try to move ahead of the expectations and try to improve the standard of the society more and more. A business takes everything from the society whether it is labour or capital or resources. If a business takes so many things from the society, it become its prime responsibility to serve it. In this article the focus is on the proper meaning of CSR, various types of CSR with real life case studies. Top 16 companies which contributed towards the CSR are analysed.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

CORPORATE SOCIAL RESPONSIBILITY (CSR), Vishika PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-7 | July-2019

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