CUSTOMER AWARNESS AND SATISFACTION LEVEL TOWARDS THE CHENNAI SILKS WITH SPECIAL REFERAENCE TO COIMBATORE CITY

Dr. A.ANANDALAKSHMY; Mrs. G. GEETHA.

Volume : IX, Issue : III, March - 2020

CUSTOMER AWARNESS AND SATISFACTION LEVEL TOWARDS THE CHENNAI SILKS WITH SPECIAL REFERAENCE TO COIMBATORE CITY

Dr. A. Anandalakshmy, Mrs. G. Geetha.

Abstract :

Consumer satisfaction is important to the market because it is generally assumed to be a significant determinant of repeat sales, positive word –of– month, and consumer loyalty. The evolution of marketing concept from a mere selling concept to consumer–oriented marketing has resulted in buyer behaviour becoming an independent discipline. The objective of the study is to know the customer satisfaction level towards garment retail shop and factors influencing the consistence of garment by in Chennai silks. The sample size of the study was conducted in Coimbatore city with 110 respondents through convenient random sampling method. The obtained result of the study that majority of Most of the respondents (50.92%) are highly satisfied by buying in Chennai silks.