Volume : II, Issue : XII, December - 2013

Customer Relationship Management A Study on the Impact of CRM on Firm- and Relationship-Level Performance with Special reference to Indian Manufacturing Industry

Dr. D. R. Chaithanya, Dr. Satya Sidhartha Panda

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Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

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CUSTOMER RELATIONSHIP MANAGEMENT A STUDY ON THE IMPACT OF CRM ON FIRM- AND RELATIONSHIP-LEVEL PERFORMANCE WITH SPECIAL REFERENCE TO INDIAN MANUFACTURING INDUSTRY, Dr. D.R.Chaithanya, Dr. Satya Sidhartha Panda PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-2 | Issue-12 | December-2013


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