CUSTOMER SATISFACTION IN CO-OPERATIVE BANKS IN COMPARISON WITH NATIONALISED BANKS WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT

Dr.P. RADHAKRISHNAN

Volume : VII, Issue : X, October - 2018

CUSTOMER SATISFACTION IN CO-OPERATIVE BANKS IN COMPARISON WITH NATIONALISED BANKS WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT

Dr. P. Radhakrishnan

Abstract :

Banking sector is playing vital role in Indian economy. In the present situation every individual is dealing with bank. Different types of banks are functioning in the country. Co–operative sector and Nationalised banks have their own distinctive role. A study on satisfaction level of customers at these two types of banks is of academic interest. This is a study conducted on the customer satisfaction level at Nationalised banks and co–operative banks. Both Nationalised banks and co–operative banks have their distinctive roles in catering the financial needs and other banking related services. Both these banks are widely accepted in the state with identical services which can be clearly distinguished in the process of delivery.