CUSTOMER SATISFACTION IN THE SMALL CAR SEGMENT IN ANDHRA PRADESH - A COMPARATIVE STUDY OF SELECT COMPANIES

M.Murali Krishna Reddy; Prof P.Balaji Prasad

Volume : VIII, Issue : V, May - 2019

CUSTOMER SATISFACTION IN THE SMALL CAR SEGMENT IN ANDHRA PRADESH - A COMPARATIVE STUDY OF SELECT COMPANIES

M. Murali Krishna Reddy, Prof P. Balaji Prasad

Abstract :

India assisted by its economic advancement, is experiencing fast motorization on its road and is becoming a highly motorized society. After liberalization many new vehicle models are produced and sold by domestic and foreign vehicle manufacturers. Due to a wide range of makes and models, people make choices based on their preferences and needs when choosing which car to buy. Increase in number of car consumers and heavy usage is credited to increasing per capita income and several car models availability. Majority of the respondents are less than 35 years and males outnumber females. Majority of the respondents (63 %) have Maruti cars. The correlation was found highest at 918 between satisfaction on vehicle comfort and satisfaction on vehicle performance