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MENUVolume : VII, Issue : XII, December - 2018
Cyber World and its influence
Dr. Mrs. . Pooja Nagpal, Dr. Mrs. Nidhi Kakkar
Abstract :
This paper explores influence in the cyber–world and the ability and effectiveness of influence campaigns in this medium. It examines the possibilities of influence in the online world as examines the potential of mobile technologies in this area. The contentious link between influence and behavioral change is investigated. Counterinfluence in the context of radicalization is also looked at. Whilst it is inevitable that the digital medium is and will be used for influence campaigns and will be influential regardless if there are concerted ‘campaigns’ or not, it effects in terms of behavioral change are still open to question. The present paper is an attempt to highlight the influence of cyber world on every person.
Keywords :
Influence persuasion attitudes behavior behavioral change radical groups cyber–influence counter–influence mobile technology social networking sites
Article:
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DOI : https://www.doi.org/10.36106/paripex
Cite This Article:
Cyber World and its influence , Dr. (Mrs.). Pooja Nagpal, Dr. (Mrs.) Nidhi Kakkar , PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-12 | December-2018
Number of Downloads : 194
References :
Cyber World and its influence , Dr. (Mrs.). Pooja Nagpal, Dr. (Mrs.) Nidhi Kakkar , PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-12 | December-2018
