Volume : VI, Issue : V, May - 2017
Determinants of Effectiveness of Celebrity Endorsement in personal care products
Dr. Prabhjot Kaur Mahal, Ms. Anmol Randhawa
Abstract :
Keywords :
Article:
Download PDF
DOI : https://www.doi.org/10.36106/paripex
Cite This Article:
DETERMINANTS OF EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN PERSONAL CARE PRODUCTS, Dr. Prabhjot Kaur Mahal, Ms. Anmol Randhawa PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-6 | Issue-5 | May-2017
Number of Downloads : 95
DETERMINANTS OF EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN PERSONAL CARE PRODUCTS, Dr. Prabhjot Kaur Mahal, Ms. Anmol Randhawa PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-6 | Issue-5 | May-2017