Volume : VI, Issue : V, May - 2017

Determinants of Effectiveness of Celebrity Endorsement in personal care products

Dr. Prabhjot Kaur Mahal, Ms. Anmol Randhawa

Abstract :

Keywords :

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

DETERMINANTS OF EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN PERSONAL CARE PRODUCTS, Dr. Prabhjot Kaur Mahal, Ms. Anmol Randhawa PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-6 | Issue-5 | May-2017


Number of Downloads : 95


References :