Volume : VII, Issue : III, March - 2018

Digital Advertising and its usages in India

Dr. Neha K. Shah

Abstract :

 

Digital technology rapidly increased in last era and internet is widely used today. There are so many different ways for traditional advertising but because of internet usage digital advertising becomes very effective. Business earns more profit using digital advertising. Most of the customer use internet to see the description and opinion of people for product or service before purchasing either online or offline. Digital advertising offers businesses a number of unique and useful features. So now it is required for all businesses to do their advertising in digital form.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

Dr. Neha K. Shah, Digital Advertising and its usages in India, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-3 | March-2018

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