Volume : I, Issue : II, February - 2012

Effectiveness of Celebrity Endorsement for Building Brand in Automobile Industry

Nailesh Limbasiya, Dr. Alpesh. A. Nasit

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Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

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EFFECTIVENESS OF CELEBRITY ENDORSEMENT FOR BUILDING BRAND IN AUTOMOBILE INDUSTRY, Nailesh Limbasiya, Dr. Alpesh.A. Nasit PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-1 | Issue-2 | February-2012


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