Volume : VIII, Issue : XII, December - 2019

EMPLOYER BRANDING: A NEW FACET OF EDUCATION SECTOR

Dr. H. S. Abzal Basha, M Yellaiah Naidu

Abstract :

The dynamic growth of the today’s competitive world has made the organizations more competitive. To survive in the cut throat competition of the globalization, an organization has to attain its competitive advantage. It should be proactive to face the changes in the scenario. In this scenario, the drivers of the growth of the organization are its human resources. The organizational success does not only depend on the organizational policy, but also on the quality of work which can be achieved by the workforce. It is the human resource that is the drivers of the organization through their skill, aptitude & attitude by deciding, implanting & controlling the activities. This is the time to move for the organization where they have to stand first than its competitors. In this situation talent management has became an important tool for the organizational growth aligned with the individual growth. Hence, the employer paradigm has shifted in relation to the human capital, in terms of its attraction, development, utilization and retention, which placed a heavy demand on today’s HR professionals. The present research is an attempt to evaluate the employer anding in select engineering institutions. Particularly, it intends to confirm current employer anding practices and their impact on employee performance and job satisfaction in select Engineering Colleges of Kurnool District. However, in this study, 4 most significant areas like; Attraction, Development, Utilization and Retention are chosen for analysis. Moreover, it portrays the diversity in the employees’ potential and perceptions in the higher education sector.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

EMPLOYER BRANDING: A NEW FACET OF EDUCATION SECTOR, Dr. H. S. ABZAL BASHA, M YELLAIAH NAIDU PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-12 | December-2019

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